Alorica is a $2 billion company with 92,000 employees. And you’ve probably never heard of them. They are the largest customer engagement company in the United States and they run 162 centers in America. We’re going to mix things up a bit and tell the story of Alorica’s search as a three-act drama with three central characters telling the story.
The name of the company is CAEK – which stands for Catherine, Anna, Elizabeth, and Katie – four entrepreneurial women who started a software development company in Fayetteville, Arkansas. Their growth plans will take them from 9 employees today to a staff of 150 people in five years. So the need for talent and venture capital took them to the West. They looked at tech hotspots of Silicon Valley, Salt Lake City, Seattle and Austin but ultimately they decided to relocate their growing company to Reno, Nevada. We talked to CAEK Founder Katie Lay and Stan Thomas, Executive Vice President of the Economic Development Authority of Western Nevada (or EDAWN for short).